Entering the Brazilian healthcare market is not a logistics problem.

It is a regulatory, commercial and relationship problem. We handle all three — from entry strategy and the right local partner, through registration, to the first customers and the growth that follows.

Discuss your Brazil opportunity See what we do
Senior operators
Former executives of multinational healthcare companies, brought together for each project.
Healthcare, broadly
Implants, capital equipment, consumables and the services around them — not a single specialty.
All of Brazil
Distributors, reference hospitals and public tenders across the country, not one region.
Market assessmentSize, pricing reality, competition and channel structure.
Partner selectionThe distributor or local structure that actually fits your product.
RegistrationANVISA pathway aligned with the commercial plan, not after it.
First customersHospital approval, team training, clinical support, first cases.
Sustained growthNew accounts, new channels, new products in the portfolio.

Most entries into Brazil do not fail at registration. They fail at step two — the wrong partner, signed too early, in a market where distribution is regional and fragmented.

Why entries stall

Brazil is the largest healthcare market in Latin America and one of the hardest to enter well. Three failures account for most of it.

The wrong partner, chosen too early

A distributor that looks national on paper often covers three states in practice. Customer relationships, hospital contracts and working capital vary enormously between regions — and none of that shows up in a company profile.

A registration built in isolation

Classification, the local registration holder and the structure of your portfolio all constrain what you can sell, to whom, and how fast you can add a new item. Decided by regulatory alone, it boxes in the commercial plan for years.

Nobody owns execution after launch

Contracts get signed and the manufacturer goes quiet. But adoption in Brazil is won account by account: hospital purchasing approval, product in the right place at the right time, a trained team in the room, and support on the first cases.

What we do

We work as your commercial team in Brazil until you have a reason to build your own — and as your partner after that.

01

Market entry & strategy

Realistic sizing by segment and channel, pricing and reimbursement conditions, competitive mapping, and a recommendation on the entry model: direct, distributor, exclusive master, or a hybrid.

02

Partner selection

We shortlist, approach and qualify distributors and local structures against your product, then support negotiation, terms and the commercial agreement. We know the field because we have worked inside it.

03

Commercial execution

Launch planning, pricing tables, sales team training, key opinion leader engagement, hospital and public channel approvals, and presence in the first cases. The part that turns a signed agreement into revenue.

04

Growth & expansion

Ongoing commercial management: account expansion, new regions, additional product lines, private and public channel strategy, and periodic reporting back to your headquarters.

How we work

Three steps, in order. You will know early whether Brazil is worth the investment, and what it would take.

Free, no commitment

A conversation

You describe the product, the registration status and what you have tried so far. We tell you honestly whether we are the right fit and what the realistic obstacles look like.

Before any decision is made

Mapping the problem

A written picture of the opportunity and what stands in the way: market and competition, channel recommendation, a shortlist of qualified partners, and the timeline each option requires.

Once the plan is agreed

Execution

We run the plan: partner negotiation, launch, training, first accounts and continuous commercial management, reporting to you on an agreed cadence.

Who you will be working with

Every project is staffed with senior people who have run this market from the inside — former executives of multinational healthcare companies, not junior consultants learning on your account.

Diego Monteiro, founder of Health Link Solution

Diego Monteiro

Founder

Commercial leadership on both sides of the table: at multinational manufacturers, including Stryker and LivaNova, and at premium healthcare distributors in Brazil.

Has led pricing negotiations, hospital and distributor contracts, product launches and market expansion across the private and public channels.

LinkedIn profile

The team we bring in

We assemble each engagement from a network of senior professionals who have held executive roles at multinational healthcare companies in Brazil. Depending on what your project needs, that includes:

  • Regulatory and registration strategy
  • Distributor and channel management
  • Public tenders and government accounts
  • Clinical and product training
  • Supply chain and import structuring

Selected work

A sample of what the work looks like in practice. Client names are confidential and shared on request where permitted.

Neuromodulation
Asia → Brazil

Market entry for a neurostimulation platform. Supported an Asian manufacturer bringing a nerve stimulation system into Brazil: market assessment, channel model, local partner structure and a commercial plan for a therapy adopted case by case.

Spine implants
Asia → Brazil

Building a spine line in the Brazilian market. Engaged by a global manufacturer to develop its spine portfolio in Brazil from the ground up: positioning against established competitors, partner strategy, pricing and the commercial plan to reach reference surgeons.

Surgical materials
Asia → Brazil

Brazil market development for a surgical products manufacturer. Entry strategy and growth plan covering registration sequencing, channel design across private hospitals and the public system, and the local structure required to support it.

Spine
Brazil → Paraguay

Opening a new country for a spine line. Helped a distributor start a spine operation from zero: portfolio definition, inventory dimensioning, pricing, surgeon engagement and the commercial routine to sustain it.

Ongoing
Multiple segments

Commercial management for manufacturers and distributors. Continuous management of sales strategy, pricing and partner relationships across neurosurgery, orthopedics, capital equipment and consumables in Brazil.

Let's discuss your Brazil opportunity

Tell us about the product and where you are today. We reply within two business days, in English, Portuguese or Spanish.

Email
contato@healthlinksolution.com.br
Phone / WhatsApp
+55 11 96905-8703
Office
Av. Padre Antônio José dos Santos, 313
Brooklin, São Paulo — SP, Brazil

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